Traditionally, a genealogy is a record of a family history. It is a map of sorts starting with a progenitor, their spouses, offspring, continuing for several levels. Offering pointers for choosing MLM genealogy leads begins with how this translate to the MLM industry.
One of the tenets of an MLM business is the building of several generations of people, all of whom are connected to the other members in payment compensation, to produce sales of a product, or service, plus the business opportunity itself. The product or service is brought to the marketplace through these generations of sales people as opposed to normal retail channels.
This aspect of MLM has traditionally been the most difficult aspect to achieve. Prior to the onset of internet technology, an MLM marketer turned to family and friends to build their business. In many cases, this proved to be a limited resource, as well as very time consuming. The Internet now provides a global pool from which to choose.
Building a family of distributors has always been the most difficult task for an MLM marketer. Besides the time involved in enlistment, the prospective resources were generally limited to personal contacts. The advent of the internet dramatically expanded the prospects for securing distributors .A lead is merely another name for a prospective representative. Leads generally contain contact information. The more specific the information, however, age, location, prior experience, the higher the cost of the lead. This is similar to the name and address lists that are sold to direct marketing catalogue companies in order to garner new buyers. The greater the segmentation of information provided, the higher the price of the list. Bringing new prospects into an MLM business is considered the least attractive factor in running an MLM. New online lead generator companies have made this task much easier.
As has happened in so many industries, the internet has spawned a number of online ventures to support business enterprises. This is certainly the case for the multi-level marketing industry. There are now a number of online offerings for both training and lead generation to aid in the genealogy building process
Establishing a budget for the purchase of MLM prospects is important. Prospect information should be tested over a period of time. It is not suggested to put all of the allocated funds into one lead generator or one buy.
Purchase the smallest amounts of contact information as possible, but with the greatest amount of information. These will be more expensive which is why a trial and error period is recommended. Once the results have been analyzed and there is greater certainty into the successful outcome of certain prospects, then purchases of larger quantities of MLM genealogy leads can be made with minimized risk.